How to Cross-Sell Land & River Cruise Vacations

Escorted Travel with Globus & Cosmos

Ideal for ocean cruisers who want to visit the heart of the countries they've cruised to in the past.
• 25% of leisure travelers to Europe took a tour (up from 17% in 2005)*
• 10% of leisure travelers to Europe took a cruise*
• 61% of cruisers plan to return later to a destination, like an on-land experience**

What attracts groups to escorted travel?

• Value: save money with a vacation package that includes more
• Experience: have a knowledgeable guide with years of education
• Security: visit a destination they would not visit on their own
• Convenience: have someone else handle all the logistics
• Ease: take part in activities they could not do on their own
• Camaraderie: travel with others who share similar interests
• Discovery: take a trip focused on a special interest or hobby

Don't judge the quality of your vacation by the number of times you pack or unpack. Judge your vacation by the amount of quality time you were able to spend in the places you visited.

River Cruising with Avalon Waterways

Perfect for ocean cruisers who want a more intimate cruise experience.
• 70% of Avalon customers have taken two or more big ship cruises
• 64% of big ship cruisers are interested in river cruises, yet only 15%
have ever taken one!
• 85% of river cruisers plan to take another

What attracts groups to river cruises?

• Small ship intimacy
• Proximity of attractions
• All-inclusive travel style
• No/hassle unpack once

A plus for groups:

they prepay for their vacation with no worries about exchange rates or having to spend a lot once they get to their destination.

*Menlo TravelStyles, 2007/2008
**2004 CLIA research