Your Marketing Timeline & Important Dates
Establishing your marketing plan includes the necessity of creating your planning calendar. There are many details involved and crucial steps that you must take to ensure success with the materialization of your group. The first place to start in your marketing plan is your timeline:

Ideal timeline for group promotion:

300 days prior to departure:
Make the initial booking

8-10 months prior to departure:
Create/request your marketing materials

8-10 months prior to departure:
Host your travel show and begin actively promoting

Up to 120 days prior to departure:
Individual deposits are due

When setting up your calendar you want to work backwards and start at the finish! That way, you can be sure you will have all of the dates in place to allow for ample sales and marketing time. Use the below calculator to plug in a departure date to see a corresponding marketing timeline/calendar highlighting the important dates you would want to be sure to hit: